I love this. I often bang on about how there’s no better marketing that showing a company companying – showing what they do, how they do it, what that does. It might seem very old fashioned (“we make a lot of these”) but it somehow makes the company and product more tangible. I’d‘ve never have predicted that over 260 million Tunnocks Caramels were made a year. That’s brilliant.
I think it’s why Kickstarter is successful too – big numbers, constant updates about making the thing. Weeknotes. Companies companying.
Companies are full of little brilliant things. Too many agencies come along and try and convince them they’re about big, mysterious things. More little things, please.
Tunnocks are a brilliant company. They’re very good at this sort of thing. They’ve stayed local, are still family run, and still hand bags of broken biscuits to truck drivers making deliveries to the factory. Ace.
email: chris is at anti-mega.com