Magazines · 2009-04-08 21:28
Wired UK, May 2009:
advertising:content = 0.4
Monocle, Issue 22:
advertising:content = 0.4
Economist, April 4th-10th 2009:
advertising:content = 0.45
comments
So… what do you think about it?
I discount the advertising content in issue 1 of Wired. A large amount of it will be freebies to get the magazine going – lots of glossy big brands.
What’s the definition of editorial versus story?
Actually, none of them were freebies, or even discounted afaik. Those brands are just where Condé rolls.
But, yeah, show your working, old chap – your figure isn’t the same as the one on my flatplan, and I’m curious as to why.
I suspect it’s because I didn’t include all editorial in the pie chart, which could be felt to be a bit mean, but I’d buy Wired for the stories, not the web-style bumpf and news, especially as the stories are the things not yet on the web. I make it 131 pages of editorial (still excluding contents pages and the like), of which 57 are stories, 26 are product pages, and 5 are opinion. Advertising is 52 pages, therefore about 27% of the magazine. Which actually is a lot lower than the magazine feels – maybe due to all the product pages.